Huggies Sponsors Circle of Moms Facebook App - ClickZ
Huggies maker Kimberly-Clark is sponsoring the Circle of Moms Facebook app, which claims to reach more than 2 million women with information, advice, and interactive tools.
The campaign was brought together by direct sales company Appssavvy and Kimberly-Clark agency Mindshare. Circle of Moms users who enter the site's new Huggies-sponsored "Baby Zone" will find an advice column, a mother-to-mother forum, age-specific information about diapers, and interactive tools such as a baby photo uploader.
It also includes Huggies' "Enjoy the Ride Rewards" program, which offers the chance to win a year's worth of Huggies along with other prizes. To boost engagement, the site is issuing codes that can be used with the rewards program.
A small startup with less than a dozen staff, Circle of Moms lacks the sales clout to reach out directly to Kimberly-Clark, according to an Appssavvy spokesperson. He added Appssavvy's team worked with its contacts at Mindshare to get the Huggies deal.
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Huggies Sponsors Circle of Moms Facebook App - ClickZ
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The campaign was brought together by direct sales company Appssavvy and Kimberly-Clark agency Mindshare. Circle of Moms users who enter the site's new Huggies-sponsored "Baby Zone" will find an advice column, a mother-to-mother forum, age-specific information about diapers, and interactive tools such as a baby photo uploader.
It also includes Huggies' "Enjoy the Ride Rewards" program, which offers the chance to win a year's worth of Huggies along with other prizes. To boost engagement, the site is issuing codes that can be used with the rewards program.
A small startup with less than a dozen staff, Circle of Moms lacks the sales clout to reach out directly to Kimberly-Clark, according to an Appssavvy spokesperson. He added Appssavvy's team worked with its contacts at Mindshare to get the Huggies deal.
Read More >>>>
Huggies Sponsors Circle of Moms Facebook App - ClickZ
Shared via AddThis
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